ENTREPRENEURSHIP CENTER

Category: Business to Business

The KAUST Entrepreneurship center facilitates a flow of research-based tech innovation, from idea to market. It provides an environment and infrastructure to support ideas from conception, market research and prototyping, through to business development and investment growth.

To coincide with a vibrant programme of events, we were requested to develop a series of surface applied designs to enhance high traffic areas within the Entrepreneurship Center. It was important for the designs to exist harmoniously with current KAUST branding, while also establishing a deliberate and distinctive identity of entrepreneurship, creativity, and innovation.

SCOPE: BRANDING DEVELOPMENT,CONCEPT DEVELOPMENT

This welcome panel announces a list of  departments while  annotating each process and functionality through quick-read icons.

Providing a non intrusive contained design for specific areas, these message-spheres incorporate quick-read "go to action" quotations  for passing observers, which serve as memorable and tweet worthy bursts of initiative.

 

These column surfaces provide a more dedicated area and contain carefully selected quotations with extended depth. To avoid easily forgettable visionary statements, these universally applicable messages are framed within stories and animated with graphics which offer an alternative interpretation.

 

Entrepreneur Observer
Entrepreneurship Center: Welcome Panel
Entrepreneurship Center: Surface Categories
Entrepreneur Observer
Slideshow Feature
Slideshow Feature

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