HAUTE ARABIA

Category: Business To Business

Haute Arabia is a fashion technology platform dedicated to Arabian inspired fashion with a conservative and modest aesthetic. Reaching a community of over 600,000, it brings editorial content, hand picked collections, and exclusive events to visitors from over 45 countries.

Category: Business To Consumer

As part of the founding team, we set out to define and develop an identity which would capture the core passions, values and beliefs of the brand as a fore runner of the modest fashion category. Through expressions of intellect, dignity and elegance, we built an approach to fashion as a form of wearable design, delivering an unique experience that could be lived, and constantly reinterpreted by the wearer.

SCOPE: BRANDING DEVELOPMENT, CONCEPT DEVELOPMENT, SOCIAL MEDIA, PACKAGING DESIGN. PUBLICATION DESIGN

Showcase: Website Design
Showcase: Social Media

'Haute Quoture' capture inspirational messages from fashion news and fashion history, enhanced with story driven design and shared across social media platforms.

Haute Arabia: Email Campaign Showcase
Slideshow Feature
Slideshow Feature
Haute Arabia: Modest Fashion Awards Runway
Haute Arabia: Website Presentation
Haute Arabia: 'Haute Quoture' Social Media Graphics
Haute Arabia: Best Of Modest Look Book
Haute Arabia: Look Book, Quotation Intro
Haute Arabia: Look Book, Highlighted Designer
Haute Arabia: Gift Bag Design
Logo Design

A decorative logo type weaved with a balance of heritage and culture, seated upon a tech relevant URL and ornamental footer. Displayed below on the runway at a Haute Arabia event hosted at the Shard, London.

 

Showcase: Email Campaign
Showcase: Social Media

Style compositions showcase the best of current collections carefully combined, styled and accessorised.

Publication Design

A printed Look Book showcasing highlighted designers, to accompany "The Best Of Modest", a fashion event held by Haute Arabia at the Shard, London.

 

Showcase: Packaging Design

Gift 'goody' bags developed for the 'Modest Fashion Awards' event featuring a distinct  geometric pattern.

 

Photograph by rooful.com

Slideshow Feature
Haute Arabia: Smart Phone Presentation

THE SECRET TO GETTING AHEAD, IS GETTING STARTED

ABOUT US

CONTACT US

CONNECT

Our Method

© Copyright ALEX SUNG 2013-15. All rights reserved.  Version:

Website: ALEXSUNG.COM

If you have a brand or idea that you truly believe in, contact us to talk about how we can collaborate.

CONTACT US

Blog: Ardent Start