An online "for purpose" legal service provider with a mission to revolutionize the way consumers and small businesses access legal services by providing a fast, efficient, low cost and technology driven solution online.
Commencing from a blank sheet start, we established a complete branding identity and company brochure by assembling an initial core brief and combining comprehensive research, to compose product copy, data visualisation statistics and market context. Working closely with the founding team through a number of iterations, the end result defines an as yet unseen legal service which incorporates both a commercial enterprise and social mission.
SCOPE: BRANDING DEVELOPMENT, market research, COPYWRITING, PUBLICATION DESIGN
This logo icon comprises two balance scales, representing the two sides of the brand; (commercial enterprise and social mission), linked by law. It also forms the shape of a shield, to represent social justice and security.