A leading personal trainer with 20 years of industry experience, Pete combines expertise gained from competing as a former elite tri-athlete on an international level, serving as an Australian Master Trainer for Reebok, and most recently as a conditioning specialist and gym manager at the prestigious KX Gym, London.
We were requested to establish an online personal brand presence by developing a visual identity which accurately reflected the ethos and principles of its owner. With this in mind, a focused colour palette and sharp contemporary fonts were selected to accompany a sleek and dynamic logo icon. Combining a strong content theme of motivation, energy and leading expertise, the adaptive website was successfully deployed to coincide with other significant parallel launches.
SCOPE: BRANDING DEVELOPMENT, WEBSITE DEVELOPMENT, STATIONERY DESIGN, CONCEPT DEVELOPMENT
Combining the ‘PG’ monogram into an actuating, streamlined logo icon with a smooth & decisive edges. A bold statement red expresses vibrant energy,
ambition and action.