Visual Experience creates custom virtual reality experiences for industries including tourism, education and real estate. They deliver a complete in-house process from initial ideas, content capture, development, through to deployment via virtual reality devices, stands and apps.
After first hand experience, it was apparent that the VR stereoscopic effect corresponded directly to the user’s perception of depth, space, and movement, thereby becoming an emphatic delivery system. In order to define the brand via conventional design mediums, it was vital to capture its immersive qualities, while illustrating the category’s far reaching possibilities.
SCOPE: BRANDING DEVELOPMENT, COPYWRITING, PUBLICATION DESIGN, SOCIAL MEDIA
Forming the outline of an isometric cube, this logo icon represents the core perception of depth and dimension from which VR experiences are built upon. The symmetrical profile further produces out bound arrows, revealing infinite possibility and constant innovation.